FIt ME Health & Fitness brand
At Ayras Studio™, we had the opportunity to craft a complete brand identity for FitME, a cutting-edge fitness and health brand designed to empower individuals on their wellness journeys. FitME isn’t just a fitness brand—it’s a personalized health ecosystem with three specialized sub-products:
🔹 Fit Him – Tailored for men, helping them build strength, track progress, and connect with like-minded fitness enthusiasts.
🔹 Fit Her – Designed for women, providing customized health and fitness guidance with personal tracking features.
🔹 Fit Baby – A unique approach to children’s fitness, offering safe, engaging wellness solutions for kids under 12.
Ayras Studio™ handled every aspect of FitME’s branding—from logo design and typography to a cohesive color scheme, app UI concepts, and brand messaging. Our goal was to create a brand that reflects strength, inclusivity, and personalization, ensuring that each app resonates with its target audience.
By integrating modern aesthetics with intuitive design, FitME now stands as a recognizable, future-proof fitness brand, ready to make a lasting impact in the health industry.
Services
Brand Identity Design
Category
Health and Fitness
Client
Stacey C. Velazquez
Fit ME Overview
Bringing a brand to life requires more than just design—it demands strategy, vision, and an understanding of the audience. As a logo and brand identity designer, I had the privilege of crafting the complete branding for FitME, a revolutionary fitness and health brand tailored for individuals at every stage of their wellness journey.
FitME’s ecosystem consists of three specialized apps:
🔹 Fit Him – A fitness companion for men, helping them build strength, track progress, and connect with like-minded users.
🔹 Fit Her – Designed for women, offering personalized fitness guidance, health tracking, and community support.
🔹 Fit Baby – A unique wellness solution for children under 12, focusing on safe, engaging fitness experiences.
From conceptualization to execution, I handled every aspect of the branding—developing the logo, typography, color schemes, app UI concepts, and overall brand strategy. My goal was to create a brand that speaks to its audience, offering a seamless blend of strength, inclusivity, and customization.
The result? A dynamic, future-proof identity that sets FitME apart in the competitive health and fitness industry. 🚀
VISION STATMENT
To revolutionize personal fitness by providing a fully customizable and inclusive health ecosystem that adapts to every individual’s unique journey. FitME envisions a world where fitness is not one-size-fits-all but a tailored experience that empowers men, women, and children to achieve their health goals with precision, community support, and cutting-edge technology.
MISSION STATMENT
At FitME, our mission is to empower individuals of all ages with personalized fitness solutions that adapt to their unique needs, goals, and lifestyles. Through innovative technology, community-driven support, and expert-designed programs, we strive to make health and wellness accessible, engaging, and effective. Whether it’s building strength, enhancing well-being, or fostering healthy habits from a young age, FitME is committed to transforming fitness into a lifelong journey tailored for everyone.
Core Values
🔹 Personalization – We believe fitness is unique to every individual. Our solutions are tailored to personal goals, preferences, and health conditions.
🔹 Inclusivity – Health and fitness should be accessible to everyone—men, women, and children alike. We create a supportive environment for all.
🔹 Innovation – We embrace technology and cutting-edge fitness strategies to provide modern, effective solutions for personal wellness.
🔹 Community – Fitness is more powerful when shared. We foster a sense of connection and motivation through community-driven support and interaction.
🔹 Sustainability – Wellness is a lifelong journey. We promote healthy habits and long-term solutions that create lasting impacts.
🔹 Empowerment – We equip individuals with the tools, knowledge, and motivation to take charge of their health and fitness journey.
Target Audience
FitME is designed for individuals who seek a personalized, data-driven, and community-supported approach to fitness and health. Our target audience includes:
🔹 Men (Fit Him Users) – Fitness enthusiasts, athletes, and beginners looking to build muscle, lose weight, or improve overall health through a structured, customizable approach.
🔹 Women (Fit Her Users) – Women of all fitness levels, from beginners to experienced athletes, who seek tailored workout and wellness plans that align with their unique fitness goals and lifestyles.
🔹 Parents & Children (Fit Baby Users) – Parents who want to instill healthy habits in their children under 12 through safe, engaging, and age-appropriate fitness activities.
🔹 Health-Conscious Individuals – People looking for holistic wellness solutions, including diet tracking, mental health support, and fitness routines that fit into their daily lives.
🔹 Tech-Savvy Fitness Users – Those who prefer digital solutions for tracking their progress, engaging with a fitness community, and utilizing AI-driven customization for workouts and health goals.
🔹 Busy Professionals – Individuals who need flexible, on-the-go fitness solutions that integrate with their schedules while delivering effective, results-driven training.
FitME caters to a broad audience by offering customization, inclusivity, and community-driven engagement, making fitness accessible, adaptable, and enjoyable for everyone.
